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About Tru Blu


SYDNEY, Australia – June 1, 2012: Tru Blu Entertainment announced today that the AFL Live Game of the Year Edition will be released on 12 July, 2012 on PC, as well as the PlayStation®3, Xbox 360® and Wii™ consoles. Developed by Australian Game Studios Big Ant (AFL Live for Xbox 360 and PS3) and Wicked Witch (AFL Wii), the game includes the dynamic gameplay and feel of both these titles as well as updated team lists and on-field uniforms for the 2012 season, the new Skoda Stadium and the ability to play as competition newcomers – the Greater Western Sydney Giants.

“The AFL Live Game of the Year Edition is an exciting offering to AFL fans, allowing them the chance to influence their team’s performance and lead them to a Premiership victory.” said Jessica Hatz, AFL Licensing Manager. “It’s an incredibly realistic AFL experience and a must have game for anyone who loves their AFL”.


AFL Live Game of the Year Edition is packed with original content, as well as new features and updates:

• Lead your team to Premiership glory – see and feel every big play with the ultimate in realistic movement, motion captured from real players

• Tackle, bump, fend and spoil, or take massive speckies

• View multiple camera settings and dramatic replays

• Utilise 2012 team lists and on-field uniforms

• Experience the new Skoda Stadium

• Play with a completely new team – the Greater Western Sydney Giants

• Listen to expert commentary from Dennis Cometti and Brian Taylor

• Create and customise unique players and teams

• Battle it out with your friends in online Multiplayer modes on PC, Xbox 360 and PlayStation 3



Tru Blu has not forgotten its loyal AFL fans either, and they too will be able to purchase an update for their existing version of AFL Live with all of the 2012 content courtesy of the AFL Live 2012 Update Pack for Xbox 360 and PlayStation 3. In the biggest news of the announcement, the AFL Live 2012 Update Pack will be available for electronic download from 6 June, 2012 – less than a week away!

“With these releases, we are excited to be able to offer the full experience of the 2012 season to new fans, while continuing to look after those already loyal to the franchise” said Managing Director, Sebastian Giompaolo. “We hope that fans will continue to enjoy the blockbuster AFL action and intense multiplayer battles they’ve become accustomed to.”

More information and updates about AFL Live can be found by becoming a fan of Tru Blu on Facebook at http://www.facebook.com/trublugames

PS3 Screenshots shown

About HES

Established in 1984, Home Entertainment Suppliers Pty Ltd (HES) are a Sydney based company specialising in the distribution of games, consoles and accessories for the video game market, and are the exclusive distributors of Mad Catz products within Australia. Through their publishing arm, Tru Blu Entertainment, HES have also been responsible for numerous game titles including the record breaking NRL Rugby League for PS2, XBOX and PC, and last year’s sports blockbusters – AFL Live and Rugby Challenge.

About Big Ant

Big Ant Studios are an Australian game development studio founded in 2001. Big Ant Studios, one of the largest game developers in Australia, develop premium character action and racing content for platforms that include the PlayStation 2, PlayStation 3, Wii, Xbox 360, and PC. Big Ant have developed AFL Live for PlayStation 3, Xbox 360 and PC. For more information on Big Ant Studios, please visit www.bigant.com.

About Wicked Witch

Wicked Witch Software are located in Melbourne Australia. Founded in 2001, Wicked Witch designs and works on original game concepts while developing games under contract for other developers and publishers. Acquiring talented people, Wicked Witch has successfully created its own development pipelines and environment using all the latest PC and game console technology. Wicked Witch have developed AFL for Wii and iPhone/iPad. For more information please visit www.wickedwitch.com.au.

For further information, assets or to request a review copy, please contact:

Katerina Dassios
Marketing Manager
Home Entertainment Suppliers
+452 319 916 | E:



Publishing Arm of Home Entertainment Suppliers Pty Ltd ABN 39 000 712 265 A: 115 Bonds Rd Riverwood NSW 2210
P: +61 2 9533 3055 F: +61 2 9533 3277 W: www.trublu.com.au E: info@trublu.com.au | Privacy